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November 23rd, 2020
HoldFirm is part of the ongoing COVID-19 public health advice programme from the HSE and the Department of Health.
The HoldFirm campaign first aired in May 2020, as the end of the first phase of restrictions came into sight. Our President’s words, from the poem ‘Take Care’ written in 1993, is the inspiration for the campaign to acknowledge and encourage the enormous effort being made by everyone in Ireland to stay safe and protect each other.