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National Awareness Day Campaign

Image of MDI Chocolates
MDI Chocolates

MDIs first “Have a Heart” National Awareness Day Campaign took place on Valentine’s Day in 2001 and has been growing from strength to strength ever since. 


The idea behind this campaign is twofold.  Firstly, to raise much needed funds to help enhance the services which MDI provide for its members and secondly, but equally as important, to spread awareness about the condition muscular dystrophy and the services which MDI provide. 

Since its conception, this campaign has raised thousands of euro each year through the sale of two handmade heart shaped chocolates in attractive presentation boxes retailing at only €2.  These chocolates were sold in various offices and retail outlets nationwide and by members and friends of MDI. 

In 2010 as an additional means of raising funds through this campaign, we also introduced heart shaped tea light scented candles for €3.00 each, which also proved to be very popular. 

Image of MDI Candles
MDI Tealight Candle
The 2013 Campaign took place on the 13th and 14th February 2013 and we at MDI would particularly like to thank DPD (Irelands largest courier company), and Debenhams (Department Stores Nationwide) who support our campaigm every year - Thank you for your ongoing support.    We would also like to thank all our volunteers, members and friends for their support. And of course thanks to the general public for buying chocolates and other MDI merchandise which is very much appreciated. 

Of course, would also like to take this opportunity to thank everyone who supported our National Awareness Campaigns over the years and we look forward to your continued support.   


And to all our our volunteers, members and staff who help out each year with the sale of our chocolates and candles, thanks also - without your support we could not do this. 

And finally, thanks also to the various Arnotts, Eason’s, Londis Supervalu and Tesco stores nationwide who have also supported this campaign in the past    Here’s to next years campaign! 

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Company Registered Name and Address:

Muscular Dystrophy Society of Ireland Ltd.
 75 Lucan Road, Chapelizod, Dublin 20
Tel: (01) 6236414   -   Fax: (01) 6208663
Email: info@mdi.ie

Registered Charity Number: 6489

Country of registration:  Ireland
Company Number: 60460  
Member of the European Alliance of Neuromuscular Disorders Association.
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